Peresmian Aice sebagai Worldwide Olympic Partner dan Official Ice Cream Tim Indonesia di Olimpiade Paris 2024, serta peluncuran Aice Crispy Balls.
Jumat, 5 Juli 2024, Aice Group mengumumkan kemitraannya dalam dunia olahraga sebagai Worldwide Olympic Partner 2024 dan Official Ice Cream Timnas Indonesia di Olimpiade Paris 2024. Acara pers dihadiri oleh berbagai pihak penting, termasuk Raja Sapta Oktohari, Ketua Umum National Olympic Committee (NOC) Indonesia atau Komite Olimpiade Indonesia; Jack Wang, CEO Aice Group; serta legenda bulu tangkis Indonesia, Susi Susanti dan Alan Budikusuma, dan perwakilan atlet Olimpiade, Eko Yuli Irawan dan Fathur Gustafian.
Terpilihnya Aice sebagai Worldwide Olympic Partner merupakan pencapaian luar biasa bagi brand es krim terbesar Indonesia. Sebagai Official Ice Cream Tim Indonesia, Aice menunjukkan komitmen kuat dalam mendukung para atlet Indonesia di Olimpiade. Aice percaya semangat dan ketekunan para atlet akan menginspirasi generasi muda Indonesia. Dengan semangat juang dan dukungan dari masyarakat, Aice optimis kontingen Indonesia akan meraih prestasi gemilang.
“Olimpiade Paris adalah ajang olahraga internasional yang dinantikan banyak orang. Sebagai produsen es krim asli Indonesia, kami konsisten mendukung perkembangan olahraga nasional. Kami mendoakan tim Indonesia meraih banyak medali di Olimpiade tahun ini. Aice juga mengajak publik untuk mendukung atlet Indonesia. Bersama Aice, menuju Paris, kita bersorak untuk Indonesia,” ujar Jack Wang, CEO Aice Group.
Ketua Umum NOC Indonesia, Raja Sapta Oktohari, mengapresiasi partisipasi Aice Group di Olimpiade Paris 2024. NOC berterima kasih atas kontribusi Aice dalam mendukung atlet Indonesia. "Kolaborasi sektor swasta dan elemen olahraga nasional adalah kunci penting dalam keberhasilan prestasi olahraga Indonesia di kancah dunia. Dukungan konkret dari Aice adalah contoh nyata komitmen multi-stakeholder untuk memajukan olahraga Indonesia,” tambahnya.
Aice mendukung tujuh dari 29 atlet Indonesia yang akan bertanding dalam lima cabang olahraga di Olimpiade Paris. Mereka adalah Diananda Choirunisa, Fathur Gustafian, Eko Yuli Irawan, Bernard Benyamin Van Aert, Gregoria Mariska Tunjung, Rinov Rivaldi, dan Pitha Haningtyas Mentari. Ketujuh atlet ini akan bertindak sebagai Duta Brand Aice.
Eko Yuli, atlet angkat besi nasional, menyatakan bahwa dukungan Aice sangat memotivasinya. “Menjadi bagian dari atlet yang mewakili Indonesia di Olimpiade Paris adalah kebanggaan luar biasa. Dukungan yang kami terima, termasuk dari Aice, sangat berarti dan memberi semangat tambahan untuk berlatih keras dan memberikan yang terbaik. Kami akan berjuang sekuat tenaga untuk meraih prestasi gemilang bagi Indonesia,” ujarnya.
Fathur Gustafian, atlet menembak, juga merasakan hal yang sama. “Saya sangat mengapresiasi dukungan dari Aice Group kepada para atlet Indonesia di Olimpiade Paris. Dukungan dari sektor swasta seperti Aice sangat penting dalam memotivasi kami mencapai prestasi tertinggi,” ungkap Fathur.
Estafet Obor Oleh Susi Susanti dan Alan Budikusuma kepada atlet Indonesia yang akan bertanding di Olimpiade Paris 2024, Eko Yuki Irawan dan Fathur Gustafian
Legenda bulu tangkis Indonesia, Susi Susanti dan Alan Budikusuma, juga memberikan semangat kepada para atlet. “Pengalaman kami di Olimpiade Barcelona 1992 menunjukkan bahwa mimpi meraih medali emas dapat menjadi kenyataan. Tim Indonesia ini adalah pahlawan bangsa yang membawa harapan bagi seluruh rakyat Indonesia. Pesan kami bagi mereka adalah ‘Berikan yang terbaik, jaga semangat pantang menyerah, dan percayalah pada kemampuan kalian. Indonesia menaruh harapan besar di pundak kalian!’,” tegas Susi dan Alan.
Dukungan Aice Group kepada para atlet Indonesia di Olimpiade Paris menjadi bukti dedikasi perusahaan untuk memajukan bangsa dan mengharumkan nama Indonesia di mata dunia.
PELUNCURAN PRODUK BARU: AICE CRISPY BALLS
Selain mengumumkan kemitraan dan dukungan terhadap Timnas Indonesia di Olimpiade Paris 2024, Aice juga meluncurkan produk inovatif terbaru yaitu Aice Crispy Balls yang dihadirkan khusus di perhelatan Olimpiade kali ini.
Varian terbaru ini adalah es krim stik yang dilumuri cokelat dan malt istimewa, dipadukan dengan butiran biskuit cokelat yang lezat di dalamnya. Aice Crispy Balls diyakini akan memberikan pengalaman baru dan unik bagi para pecinta es krim di tanah air saat menikmati tontonan Olimpiade maupun kegiatan lainnya.
“Aice akan hadir bersama masyarakat Indonesia saat menikmati pertandingan Olimpiade, Juli hingga Agustus nanti. Dukungan terbaik Aice berikan kepada para pahlawan olahraga Indonesia dalam meraih prestasi terbaik di Prancis. Partisipasi Aice menjadi bukti dedikasi dan komitmen jangka panjang mendukung perkembangan olahraga Indonesia,” jelas Wang.
Dengan inovasi dan semangat yang tinggi, Aice Group siap mendukung timnas Indonesia dan membawa semangat Olimpiade ke seluruh penjuru negeri. Mari kita bersorak untuk Indonesia!
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